Stories have always been a part of our life since ages. It is the best way to teach since it allows one to deeply connect with your thoughts and completely indulge in the subject. Ever since humans came into existence, our minds began to think and ask questions on several aspects of life. And this is how the language was developed, and stories were originated. Stories existed before literature and hence every age-old culture had storytelling practices.
Storytelling is not barely speaking but involves one to truly captivate the attention of the listeners. Every line of the story should enthrall the audience and should bind their imagination around the story. The art of storytelling solely depends on two things which are, the story and the storyteller. A story should be relatable to the life of the listeners or at least should carry the similar intensity. A narrator should make sure that every emotion of the story is carried to the participant and should make them bond with it instantly.
But How Is This Related To Events?
As discussed earlier, stories are always engaging and interesting, which can make anyone sit up and listen to them. And at events, one simply cannot sell their ideas to the audience directly. Hence a story can be your savior that can cleverly deliver your ideas, involving characters and interesting scenarios. Simply put, it is nothing but engaging your audience in a way they like. It requires one to gain complete control over the topic and narrate every line in a way that the audience thoroughly embrace it.
How do you do it?
Events are organised by organizations to promote their brand and create brand awareness. And at any event, this brand exposure is accomplished by eminent speakers. They pass off information in a unique and creative way adding their own experiences or a story they’ve heard from others or any influential story. This way the audience get an entire picture of the brand and it’s purpose. Storytelling is not just buying or selling, but has much more to it. Here are some different ways event professionals use storytelling at their events and grab attention. Make sure to incorporate these ideas into your next event.
1. Relatable story
This is what prominent speakers do. Our brains have a tendency to connect and bond to a particular story if you can relate it to your life. So, the more you relate, the more you can remember and merge with your existing memories. This proved to be effective in several cases than any other planning strategy since it attaches the brand to your memory. Every element of the event needs to be contextual and should carry out the essence of your key objective throughout the event.
2. Be Unique
While inspiring and interesting stories have a never ending demand, these should be narrated with immense energy. One should retain the same energy levels from the beginning to the end of the talk, to make sure it impacts the participants a great deal. Involve them in the story and allow them to be a part of it. Explore different approaches to conveying your message with a story. Make a proper plan to do so and run a pre-event through different marketing techniques and post event through social media shoutouts or forums. Remember it’s all about the way you deliver your speech and how you engage your attendees. So be unique and have fun with it.
3. Complete the puzzle
Sometimes to make them understand a single concept of your agenda, you may have to dig deep and find ways to convey the point. This may confuse them initially, but they will end up understanding the concept much better. Help them connect all your points from the beginning. Pose questions at the conference that can get people talking. Involve them in the conversations and get their insights on the topic. This way you can also know their level of understanding and proceed accordingly. Get innovative here and make them complete their puzzle.
4. Get Creative
Creativity plays a massive role in storytelling. Everyone’s perspective of every object is different, and the same theory applies to stories too. Stories remain the same, but how and what people buy from it is unpredictable. Apply the same concept to your event too. Let your attendees discover their stories from your big story and showcase it in their way. Social media is one of such tool that keeps all your conversations alive. Attendees can share the pictures and put up hashtags on several media which can pull your event into a combined narrative for the outside world to see.
Remember, there’s power in your story and in people who listen to your story. This power can let you bind your ideas and their emotions, that can create memorable moments. It’s more than an event that lasts beyond the venue. Work on exceptional ways you can induce the power of storytelling in every part of your event. Go on and work out these exercises to witness the magic of stories at an event. Don’t forget to tell us your story!