As an event planner, you may be on a constant search for innovative ideas to brand your event. Traditionally branding of an event included putting up logos of the sponsors on the banners, signs, bunting, etc. This is done to expose the sponsor’s brand to your attendees. Though the traditional branding techniques proved to be effective, digital branding is the new kid in event management which is trending already. It is not just effective but is flexible and customizable and has endless scope for creativity.
Along with these trends, changes are seen in sponsorship of an event too. Traditionally sponsorship is guaranteed in the form of payment for the logo printing of their brand on the banners. But now these banners are replaced by digital spaces, where monitored engagement takes place. These are not only productive but are attractive at the same time.
Some of these changes are not very well received by the industrial expertise considering various factors like cost, engagement, etc. Since it raised a never-ending discussion on which approach is better, event planners decided to provide their sponsors with both traditional and digital branding. Exhibitions like Comic Con hold a great example of how both ways of branding can benefit the event.
Yes, the cost is an X-factor, while deciding the best approach. But apart from that, there are several factors one can consider while choosing their best strategy. One way or the other digital branding always has the edge over the traditional approaches. It is more sustainable compared to the large scale printing and throwaway branded objects. It gathers empirical data of the sponsors and analyzes the actual impressions which in turn increases the brand’s ROI.
In this article, we bring to you 5 ways you can incorporate digital branding strategies in your next event. Be a modern marketer and include these ideas in your future events.
1. Digital Displays
Digital displays are just like printed banners but include several multimedia options that can appeal the audience and increase their engagement. The content can be put in the form of gifs, short video clips or even looped videos that can easily attract the audience to pause and look at it. It provides you various options to display your brand like time, context, and other activities. These should solely concentrate on the objective of the event rather than sponsor to be more effective.
2. Social Media Displays
Live events are incomplete without social media walls. These just grab the attention of the attendees and adds to the overall experience of an event. These are positioned at a place which is visible at all times to have a greater impact on the audience. However, the content can vary depending on the sponsor’s choice and sometimes may include live feed of the event.
3. Social Media Shoutouts
If you ask us the most trending among all of these, our answer is social media shoutouts. It is the easiest way to promote your sponsors and expose them to people across various industries. Not to forget, this is the least expensive way since all it requires is to publicize the sponsor’s services or products. If you are in no relation with either of them, dig into their successful testimonials and give a quote of appreciation for partnering with you.
4. Live Streaming
Another great way to enhance your event is to livestream your event. There are several live streaming platforms that can support you to stream your event. Also, there are social media platforms like Facebook and periscope, which support live streaming of your event and increase the reach. Since it is cost-effective, those who watch the videos have a higher tendency to accept the sponsor’s message.
This approach is forever trending since hashtags increase the visibility of the content and increase the engagement. One can use hashtags to announce the event to the public and create enthusiasm among them. This is set to create a trend which leads to increased sharing and tagging of the brand. These are free of cost but are effective on social media. Use the official event as a hashtag and allow people to share their experiences before, during and after the event. Promote the event, not the sponsors. Instead keep your sponsors aware of all the hashtags and let them share the same as well. Having a definite hashtag increases popularity and reduces confusion among people.
Hope this gave you all the information on the various approaches being adapted to digitally brand an event. Apart from these, there are various other methods like gamification, VR experience, conference applications, etc., which require great efforts to work out. Try out these simple ways to engage your audience and make a successful event.